For the next two posts, I’d like to focus in on a business-to-business (B2B) marketing strategy: channel marketing. If you produce a good that needs to be distributed by someone other than you, then you’re well aware of the challenges that come along with promoting your product to other businesses in order to reach potential […]

In our paperless world, a sturdy e-list is this generation’s rolodex. Having key customers, influencers, and a wide range of clients on your ever-expanding e-list is vital to seeing your brand recognition and small company grow. But how do you build upon this list, and — more importantly — how do you make sure the right, […]

In this series, we will feature a popular marketer, inspirational speaker, or small business owner every financial quarter, marking the four that make up a calendar year. We’ll share their savvy quotes, golden tips, and more ways to access the most sought-after tastemakers in the marketing world. To kick off Q2, meet writer and speaker […]

Ghostwriting has become an increasingly popular form of copywriting, especially common in business blog writing. How do ghostwriters take on the attributed company’s voice, and what steps should be taken to ensure a cohesive, authentic product for the client? Below we explore the art of ghostwriting and tips for success for all who engage in […]

If content is king, social media is your vehicle. Whether it’s Instagram, Twitter, or Facebook, businesses have more ways to interact with their audiences than they ever did before. But how do you get them to engage — and stay engaged — when a sea of online channels are also begging for their attention? As […]

The old adage “you are what you eat” applies to more than just your body’s health. What foods are inhibiting your work performance, and what changes can you make to bolster your personal and professional wellbeing? The FDA has approved approximately 3,000 food additives, preservatives, and colorings; the average person ingests 150 pounds of these […]

What do you want to be remembered for? What is it you strive to communicate every day? What punchy adjectives would others use to describe you? Answering these may seem like you’re writing a eulogy — and in a way that’s not a bad comparison. People want to be remembered for their best qualities, and […]

When I hear the phrase “digital expert”, I’ll be honest—I’m left scratching my head. In this context, what is “digital”, and how can you be an expert in it? You can be an expert in marketing, finance, technology or operations/logistics, but how can you be an expert in ‘digital’? It would seem that the word […]

I don’t want to give you visions of your 5th grade math teacher right now, but when it comes to your search engine optimization (SEO) strategy, you have to check your work. Validating your SEO strategy is important, because time passes. Your digital presence evolves, the market evolves, and your content changes to reflect all of […]

We all know how time-consuming digital content marketing can be. There are only so many hours in the day that you can spend promoting your brand on social media, and only so many dollars you can pay someone else to do it for you. Online influencer outreach presents an opportunity to broaden your digital content […]

Rarely do we achieve success in a vacuum. Most often, we have a cast of supporters and mentors to credit for our achievements. Mentors play a crucial role in helping us envision our success and pursue it with passion, and these relationships are borne of personal or professional connections that have strengthened over the years. […]

Engagement in the Personal Fitness Industry I recently had the opportunity to sit down with Dwayne Wimmer, owner and operator of Vertex Fitness in Bryn Mawr, Pennsylvania.  As a personal trainer and entrepreneur in the fitness industry, we discussed the method to his success in driving customer engagement and web traffic to his business pages. […]