Would You Benefit from Leadership Coaching?

Home > Blog > Would You Benefit from Leadership Coaching?
Leadership Coaching - onDemand CMO

Rarely do we achieve success in a vacuum. Most often, we have a cast of supporters and mentors to credit for our achievements. Mentors play a crucial role in helping us envision our success and pursue it with passion, and these relationships are borne of personal or professional connections that have strengthened over the years. The advice a mentor can give is often applicable to broad personal and professional goals, making this kind of relationship important to the arc of one’s career. But if you’re looking for a way to enact organizational change in your specific professional context, a more formalized coaching relationship may help to maximize your success. Enter leadership coaching.

The Role of a Leadership Coach

A leadership coach, sometimes referred to as an executive coach, tailors their approach to suit your professional and organizational needs. But the term’s implications may worry you, because the role was once intended to weed out ineffective leaders. Fear not. The role of a leadership coach has evolved a great deal. As Harvard Business Review’s Diane Coutu and Carol Kauffman explain, “the reasons companies engage coaches have changed. Ten years ago, most companies engaged a coach to help fix toxic behavior at the top. Today, most coaching is about developing the capabilities of high-potential performers.” This chart from the piece by Coutu and Kauffman highlights how the role of leadership coaches has evolved.

Developing Your Team

The role of a leadership coach has evolved in other ways, too. As the Institute for Leadership Coaching points out, “The game has changed from rewarding seniority and longevity to understanding how to not only retain human capital, but to inspire and develop talented people to bring about high-performing teams.” This is great news for young organizations looking to rapidly develop staff members who show leadership potential. This is also good for established organizations who are seeking ways to empower a new generation of leaders.

If you’re looking to fulfill your own potential as a leader or draw out the potential you see in leaders within your organization, a leadership coach may be a worthy investment. This investment may be particularly effective if your organization is preparing for changes in personnel or structure. The Institute for Leadership Coaching also lists several specific ways that leadership coaches can intervene to bring about organizational success, including:

  • developing a more effective leadership style or manner

  • engaging in succession planning & management

  • improving interpersonal or communication skills

  • expediting priority setting and time management

  • enhancing presentation and networking skills

  • recognizing and implementing effective staff development

What to Look For in a Leadership Coaching Relationship

Like any relationship, you should look for a leadership coach that is the right fit for your needs. And like any relationship, there are qualities one should be wary of when seeking a leadership coach. Mind your ROI, and seek out a leadership coach the works for you. Here are some tips to inform your search:

  • Consider what level of coaching you’re looking for. For example, do your potential leaders need support with explicit skill areas? Could they benefit from development of confidence and leadership traits instead? The Institute for Leadership Coaching defines three levels of coaching based on the degree of the organization’s needs–cognitive/task-oriented coaching, performance coaching, and developmental coaching.

  • Don’t invest in a leadership coach who relies on slogans and soundbites instead of reflection and careful review. As Steven Berglas points out in his piece for the Harvard Business Review, “The popularity of executive coaching owes much to the modern craze for easy answers… Success is defined in 12 simple steps or seven effective habits… To achieve fast results, many popular executive coaches model their interventions after those used by sports coaches, employing techniques that reject out of hand any introspective process that can take time and cause ‘paralysis by analysis.’”

  • Seek out a coach that understands that “soft skills” like relationship-building and communication are not secondary to business skills. Instead, they underlie them to make them stronger. The best leadership coaches understand that personality traits and professional leadership success are closely linked, and that the former are not set in stone, but instead very able to be developed alongside the skills we associate with business success.

Have you worked with a leadership coach before? What benefits did your organization reap? What cautions might you offer? Please share your experiences in the comments!

Get Access to Our Ideas, Tips & Best Practices


50 East Ridgewood Avenue
Suite 304
Ridgewood, NJ 07450

Copyright © 2016-2024 OnDemandCMO, Inc. All Rights Reserved.

Get Our eBook

7 Steps of Marketing

onDemandCMO 7 Steps of Marketing eBook cover

OnDemandCMO has authored 7 Steps of Marketing, the only marketing guide book you’ll need to either get your marketing started properly, or stay on track strategically.

It features best practices on branding, messaging, social media, lead generation and much in between.

Please let us know who you are, and we'll share a few of our secrets (we don't sell or trade your info)!