A few years ago, I sat across from a client (solid company, real expertise, good reputation) and told him we needed to build thought leadership content and get serious about LinkedIn. He looked at me and said: “It’s too much of a lift. We don’t have the resources. Just make it look pretty.” I bit […]

What AI is really changing in advertising, entertainment & creative work If you work in advertising or entertainment, you know how merger headlines and AI announcements land. Not as brilliant business strategy. As a question: what happens to the people who make the work? As the Wall Street Journal noted last year, the early impact […]

Every few months, another report lands in our inbox proclaiming: “Marketing in tough times requires X, Y, Z…” A recent one from eMarketer struck a chord here at OnDemandCMO, and we all had a pretty predictable reaction: “Tough times?”When have times not been tough? For those of us in the trenches (building brands, driving demand, […]

Even in the age of Generative Intelligence Optimization (GIO), content remains the foundation of marketing success. Learn how strategy, clarity, and credibility now drive discoverability across both human and AI audiences. Every year, we ask our clients and peers what keeps them up at night. The answers evolve, but the themes remain the same: email […]

If you have worked in marketing for any length of time, you have probably heard of the 80/20 rule, also known as the Pareto Principle. It suggests that roughly 80% of your business comes from 20% of your customers. The concept still holds true, yet the landscape around it continues to evolve. CMOs are making […]

As the new year unfolds, one thing is crystal clear: 2025 is not the year for hesitation. It’s the year for bold marketing moves and decisive action. In Part 1 of this series, we explored how embracing AI, redefining your messaging, and prioritizing efficiency can set your marketing strategy apart. If you missed it, you […]

As we gear up for 2025, it’s clear that business as usual isn’t going to cut it anymore. The landscape is evolving fast—driven by AI, shifting buyer expectations, and the increasing demand for efficiency. If we’ve learned anything over the past few years, it’s this: the businesses that thrive are the ones that aren’t afraid […]

When it comes to marketing, the decision to hire full-time staff or to leverage an on-demand service can be critical to both the success and scalability of your business. The Case for Flexibility: Why Renting a Marketing Department Just Makes Sense Think of OnDemandCMO like a SaaS solution for your marketing needs: you get exactly […]

From the outside, it might look like “Founder Mode” is the secret sauce for long-term success, especially with stats showing how founder-led companies outperform their peers. But as any marketing expert will tell you, the reality is more nuanced.  As seasoned marketers who have helped businesses navigate complex growth challenges, we have seen firsthand what […]

Change is a constant force in the world of business, and yet, it often meets resistance. Inertia—the tendency to stick to the familiar, even when it’s not working—is a formidable opponent on the path to innovation and growth. At OnDemandCMO, we understand the challenges our clients face in embracing change and navigating the complexities of […]

Whenever a potential client approaches me with the statement, “We just need a new website,” or “We need a redesign,” I can’t help but cringe a little. The reason behind my reaction? I can’t help but equate it to putting lipstick on a farm animal – a futile endeavor that wastes time, effort, and money. […]

I don’t want to give you visions of your 5th grade math teacher right now, but when it comes to your search engine optimization (SEO) strategy, you have to check your work. You have to validate your SEO strategy because time passes. Your digital presence evolves, the market evolves, and your content changes to reflect […]