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Embracing Change in Business: Overcoming Inertia for Growth

Change is a constant force in the world of business, and yet, it often meets resistance. Inertia—the tendency to stick to the familiar, even when it’s not working—is a formidable opponent on the path to innovation and growth. At OnDemandCMO, we understand the challenges our clients face in embracing change and navigating the complexities of […]


Rebrand vs. Redesign–What’s the difference?

Whenever a potential client approaches me with the statement, “We just need a new website,” or “We need a redesign,” I can’t help but cringe a little. The reason behind my reaction? I can’t help but equate it to putting lipstick on a farm animal – a futile endeavor that wastes time, effort, and money. […]


Validating Your SEO Strategy

I don’t want to give you visions of your 5th grade math teacher right now, but when it comes to your search engine optimization (SEO) strategy, you have to check your work. You have to validate your SEO strategy because time passes. Your digital presence evolves, the market evolves, and your content changes to reflect […]


The Importance of a Company Mission Statement

Too often, the mission statement is shrugged off as little more than an extravagance. Part of the bells and whistles that make a business plan attractive to investors, but not really for anyone but them. This perspective couldn’t be further from the truth. Articulating your company mission statement is an essential step toward clarifying your […]


Designing a Life You Love: Empowering Women in Leadership

Imagine a journey where you can confidently say that your life serves you, rather than the other way around. A journey that, although challenging at times, leads you to a place of intention, happiness, and fulfillment. This is the essence of my book, “The 7 Secrets to Creating a Life You Love: A Practical Guide […]


Leveraging ChatGPT as a Powerful Tool for Big Sales Success

In the ever-evolving landscape of sales, professionals are constantly on the lookout for innovative tools and strategies that can give them an edge. One such game-changing technology is Artificial Intelligence (AI), with ChatGPT leading the way as a versatile tool that can revolutionize the sales process. In this blog post, and in our recent episode […]


How to Leverage Your Personal Brand in Sales & Marketing

Have you ever really given your own personal brand any consideration? Really thought about who you are, and how you show up, and how others would describe you? As a marketer, I always find the conversation of brands very interesting. I had a great time talking about brands with my colleagues Tom, Tiffany and Mark […]


5 tips for Developing an Effective Marketing Strategy

I’ve written many times about how you need to have ‘’a plan’’ when it comes to your content marketing strategy. Everyone knows that this is true…but doing it is a bit harder than saying it. So I’m going to break down and itemize each step to help you turn your content marketing strategy into a […]


Customer Experience Is a Competitive Advantage

As the financial services industry continues to mature and consolidate, customer experience has been identified as the key ingredient for winning, growing and retaining customers in an increasingly competitive environment.  That insight comes as no surprise, especially in a commoditized world of financial services. However, before we discuss what drives a quality experience, we first […]


Three Content Marketing Trends for 2023

In today’s overcrowded messaging marketplace, content marketing continues to be the most important and effective method to grab your audience’s attention. By providing relevant and valuable content, you can attract prospects, convert leads, retain customers—while also increasing revenues and growing your business.   High-quality content is the driving force behind SEO, PPC, and social media […]

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