For content marketers, it’s a publish or perish world — but have you ever thought about the balance […]
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A Hero, a Villain, and a Passion: Creating a Brand Story
Story branding requires connecting with a customer on a personal level. Famed author Maya Angelou once said, “They […]
Consider Speaking Your Customers’ Language
To connect with your customers, it is tremendously important to speak their language. Here, we don’t mean language […]
Profitable Happiness with Dr. Pelè
Recently I had the pleasure of meeting and speaking with Dr. Pelè — bestselling author, musician, and Founder […]
How To Be The Chief Marketing Officer of Your Life
Companies and organizations are not the only entities that need strategic planning and branding—so do people. What if […]
The power of personas in content marketing
Do you use the power of personas in your marketing? If not, you are missing out on one […]
Hard Work and Personal Responsibility
Mark Willoughby and Jennifer Faherty of Modera recently invited me to speak on their inaugural episode Hard Work and Personal […]
Creative B2B Marketing Insights for Developing a Competitive Advantage
I had the pleasure of being a podcast guest on Stephan Spencer’s MARKETING SPEAK to talk about creative […]
Content Marketing Segmentation & Your Website
How many times have you visited a website in hopes of communicating with a company directly to ask a […]
Do you ever wonder why you’re so tired all the time?
Part of my quest for better personal and personal performance, and the diagnosis that I had a very […]
Is There Such a Thing as Too Much Content?
Customers crave sales, but they also crave stories. How you frame your commodity, brand, and business is just […]
Add Video to Your Marketing Plan
Many of our clients are seriously thinking about video. It seems that folks are wondering how to add […]