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|The Value of Mindfulness to Your Business
15
Jul

The Value of Mindfulness to Your Business

It’s so easy to start our day on our computer, checking email and diving into the day’s work. Because of this, the power (and importance) of living in the moment is often overlooked — and it shouldn’t be. While mindfulness can be important to our mental health and personal lives, it is also vital for […]

1
Jul

Why is Branding Important? Start with the Fundamentals

We kick off ONDEMAND CMO’s 7 STEPS OF MARKETING series with branding because it is the lifeblood of a company. We talk about why branding is important, and how to start with the Fundamentals!  Remember, a brand sets the tone, unifies a company, and acts as a perpetual north star — and our guide will […]

organic marketing|What is organic marketing?
15
Jun

What Is Organic Marketing?

When you head to the grocery store, buying organic may cost you a little extra — but when it comes to marketing, this is an affordable strategy that pays dividends for years to come. Investing time and energy in developing an organic marketing strategy is one of the most important steps you can take to […]

|The Secret All Good Content Marketers Know
11
Apr

The Secret All Good Content Marketers Know

Academia is known for its rule of “publish or perish,” and this ties into one of the best kept marketing secrets: if you don’t publish content, consumers will gravitate towards brands that do. So why is this one of the best-kept content marketing secrets? To put it simply, content creation isn’t easy — and quality […]

Creating a Life by Design
22
Mar

Creating a Life by Design, Not Default

I had the honor and privilege of speaking at WIT Network’s International Women’s Day Event (WIT= Women in Technology) earlier this month on a topic near and dear to my heart:  Creating a Life by Design, not Default.   I share my early corporate experiences with discrimination and double standards, my decision to start my own […]

|Seven Rules for Writing Powerful and Effective Headlines
11
Feb

Seven Rules for Writing Powerful and Effective Headlines

Do you know what the most important piece of your content marketing is? It’s not the actual content—it’s the headline that entices people to read, watch, or download your content. Headlines are the trailers for your film: they should entice people, not bore them. If your headlines are not compelling, then no one will look […]

|When to Listen to Customer Feedback—And When to Ignore It
28
Jan

When to Listen to Customer Feedback —And When to Ignore It

If you are asking yourself, “Why is customer feedback important?” you might want to gently tweak that question, changing it to “When is customer feedback important?” Wait, did I just say you can be choosy about, and even sometimes ignore, customer feedback? Yes, I did. I’ve talked several times here before about the importance of […]

|Why Personalized Content is Marketing’s Silver Bullet
13
Jan

Why Personalized Content is Marketing’s Silver Bullet

I like watching movies on Netflix, and I love how Netflix recommends movies for me to watch based on what I’ve already enjoyed. Sometimes Netflix gives me a weird movie, but most of the time its recommendations are on point. Like more and more companies today, Netflix has mastered the art of personalized content, and […]

|Unleash the Power of Storytelling in Content Marketing
29
Dec

Unleash the Power of Storytelling in Content Marketing

If I asked you to tell me about your best friend, how would you do it? Would you use a PowerPoint presentation with slides of bullet points, or would you tell me stories of long talks and adventures and other shared moments? Obviously, the first option is silly and you would never use it to […]

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16
Dec

7 Elements of a Successful Marketing Strategy

Most business owners find marketing both critically important as well as a challenging part of their success. There are so many elements of a successful marketing strategy to master: branding, competitive differentiation, story-telling, digital, social, thought leadership, sales enablement, ongoing customer communications, and more.  I had the recent pleasure of being a guest speaker on […]

|It's time to focus on customer retention
29
Nov

It’s Time to Focus on Retaining Customers

You may recall that traditional marketing is all about building awareness for products and brands. In traditional marketing, the emphasis is on getting new customers and very little attention is paid to customer retention. But according to best-selling author and marketer Stan Phelps, traditional marketing is dead. Instead, it’s time to focus on retaining customers […]

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