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Blog

Tips on Striking a Balance Between Quality and Quantity in Your Content Marketing

October 22, 2021
Striking a Balance Between Quantity and Quality in Your Content Marketing

For content marketers, it’s a publish or perish world — but have you ever thought about the balance […]

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A Hero, a Villain, and a Passion: Creating a Brand Story

October 5, 2021
Creating a Brand Story

Story branding requires connecting with a customer on a personal level. Famed author Maya Angelou once said, “They […]

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Consider Speaking Your Customers’ Language

September 25, 2021

To connect with your customers, it is tremendously important to speak their language. Here, we don’t mean language […]

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Profitable Happiness with Dr. Pelè

July 12, 2021
Profitable Happiness Podcast with Dr. Pelè

Recently I had the pleasure of meeting and speaking with Dr. Pelè — bestselling author, musician, and Founder […]

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How To Be The Chief Marketing Officer of Your Life

June 30, 2021
How To Be The Chief Marketing Officer Of Your Life

Companies and organizations are not the only entities that need strategic planning and branding—so do people. What if […]

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The power of personas in content marketing

February 10, 2021

Do you use the power of personas in your marketing? If not, you are missing out on one […]

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Hard Work and Personal Responsibility

January 19, 2021
hard work and personal responsibility

Mark Willoughby and Jennifer Faherty of Modera recently invited me to speak on their inaugural episode Hard Work and Personal […]

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Creative B2B Marketing Insights for Developing a Competitive Advantage

December 30, 2020
B2B Marketing Insights

I had the pleasure of being a podcast guest on Stephan Spencer’s MARKETING SPEAK to talk about creative […]

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Content Marketing Segmentation & Your Website

December 21, 2020
content marketing segmentation

How many times have you visited a website in hopes of communicating with a company directly to ask a […]

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Do you ever wonder why you’re so tired all the time?

October 19, 2020
258a5f97-c7fa-4324-89db-3b80abebe129

Part of my quest for better personal and personal performance, and the diagnosis that I had a very […]

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Is There Such a Thing as Too Much Content?

August 13, 2020
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Customers crave sales, but they also crave stories. How you frame your commodity, brand, and business is just […]

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Add Video to Your Marketing Plan

July 23, 2020
video_marketing_istock

Many of our clients are seriously thinking about video. It seems that folks are wondering how to add […]

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