Three Content Marketing Trends for 2023

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Content Marketing Trends of 2023

In today’s overcrowded messaging marketplace, content marketing continues to be the most important and effective method to grab your audience’s attention. By providing relevant and valuable content, you can attract prospects, convert leads, retain customers—while also increasing revenues and growing your business.


High-quality content is the driving force behind SEO, PPC, and social media marketing and helps your content get seen.


Without valuable content, search engines can’t rank your site well and your efforts will be ineffectual.


So, keeping up with its trends is an easy way to stay ahead of your competition.  Here are 3 content marketing trends for 2023 to keep in mind.


1 – Utilize video content

Audience attention spans are alarmingly low and only getting worse. This is why high-quality and consumable content is so important. To keep the audience entertained, marketers have to create engaging content that motivates the audience to watch.  Video is quickly becoming the best solution and research supports this. According to Wyzowl’s 2022 Video Marketing Statistics, survey reports show that video is working:

  • Increases user understanding of their product or service (94%)
  • Grows brand awareness (93%)
  • Increases traffic (87%)
  • Generates leads (86%)
  • Directly increases sales (81%)

Video is an effective medium because it combines sight, sound and motion. Video is a great form of authentic content that will give your audience a glimpse into your company and its culture while also humanizing your brand.


2 – Invest in interactive content to educate and engage

According to the Content Marketing Institute, 75% of marketers agree that educating the audience is the primary reason for implementing interactive content. Some other highly voted reasons are:

  • Engagement (59%)
  • Lead generation (58%)
  • Brand awareness (57%)
  • Conversion (49%)

For these and many other reasons, interactive content will continue to be a major trend in 2023 and beyond simply because humans crave interaction.

To capitalize on that experience, consider embedding quizzes, assessment tools, surveys, interactive infographics, or games in your content. That would allow your audience to engage with your brand in a less conventional way and give your users the chance to provide feedback.


3 – Leveraging social media to connect with your audience

Everyone is on social media, and that’s why it’s crucial for businesses to establish a strong social media presence. To do that, teams have to realize that different platforms have different users and are used for different purposes. Marketers tend to use TikTok for bite-sized educational information and Twitter for quick news. Also, platforms that emphasize visual content, like Instagram, YouTube, and TikTok, are especially popular among younger consumers.

Whether it be Facebook, LinkedIn, Twitter, Instagram, or YouTube, consumers use their favorite platforms not only to connect with each other but also to follow the brands they like. Social media simply offers the best way for brands to connect with their audience.

The connection businesses can create through social media nurtures customer loyalty, which then has a direct impact on business revenue. According to Hubspot, 57% of consumers will increase their spending with the brand they feel connected to, and 76% will buy from them over a competitor.


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