Whenever a potential client approaches me with the statement, “We just need a new website,” or “We need a redesign,” I can’t help but cringe a little. The reason behind my reaction? I can’t help but equate it to putting lipstick on a farm animal – a futile endeavor that wastes time, effort, and money. […]

I don’t want to give you visions of your 5th grade math teacher right now, but when it comes to your search engine optimization (SEO) strategy, you have to check your work. You have to validate your SEO strategy because time passes. Your digital presence evolves, the market evolves, and your content changes to reflect […]

Too often, the mission statement is shrugged off as little more than an extravagance. Part of the bells and whistles that make a business plan attractive to investors, but not really for anyone but them. This perspective couldn’t be further from the truth. Articulating your company mission statement is an essential step toward clarifying your […]

Imagine a journey where you can confidently say that your life serves you, rather than the other way around. A journey that, although challenging at times, leads you to a place of intention, happiness, and fulfillment. This is the essence of my book, “The 7 Secrets to Creating a Life You Love: A Practical Guide […]

In the ever-evolving landscape of sales, professionals are constantly on the lookout for innovative tools and strategies that can give them an edge. One such game-changing technology is Artificial Intelligence (AI), with ChatGPT leading the way as a versatile tool that can revolutionize the sales process. In this blog post, and in our recent episode […]

Last week, I had the pleasure of joining Dan Dominguez from the Why Institute for their Why Not Wednesday! Series, a LinkedIn webinar. As a newly-certified Why.OS coach, I’ve been integrating my learnings into the rebranding and messaging process at ondemandCMO.   To give you a glimpse into my WHY and personal motivations, here’s my […]

Have you ever really given your own personal brand any consideration? Really thought about who you are, and how you show up, and how others would describe you? As a marketer, I always find the conversation of brands very interesting. I had a great time talking about brands with my colleagues Tom, Tiffany and Mark […]

I’ve written many times about how you need to have ‘’a plan’’ when it comes to your content marketing strategy. Everyone knows that this is true…but doing it is a bit harder than saying it. So I’m going to break down and itemize each step to help you turn your content marketing strategy into a […]

As the financial services industry continues to mature and consolidate, customer experience has been identified as the key ingredient for winning, growing and retaining customers in an increasingly competitive environment.  That insight comes as no surprise, especially in a commoditized world of financial services. However, before we discuss what drives a quality experience, we first […]

In today’s overcrowded messaging marketplace, content marketing continues to be the most important and effective method to grab your audience’s attention. By providing relevant and valuable content, you can attract prospects, convert leads, retain customers—while also increasing revenues and growing your business.   High-quality content is the driving force behind SEO, PPC, and social media […]

In soccer, they say communication is the twelfth player. A field has eleven players on each side, but communication — the twelfth player — is perhaps most vital to a team’s success. Players need to know where teammates are heading, what to look out for, and who to guard. Communication is the glue binding the […]

Recently, my agency did an industry survey asking people we knew—specifically those responsible for marketing—to tell us what was of greatest concern for them in the upcoming year. The top three concerns were email marketing, website marketing, and content marketing, followed closely by thought leadership.  They all have one thing in common: content—the key to your marketing success!   What […]