I don’t want to give you visions of your 5th grade math teacher right now, but when it comes to your search engine optimization (SEO) strategy, you have to check your work. You have to validate your SEO strategy because time passes. Your digital presence evolves, the market evolves, and your content changes to reflect […]

Too often, the mission statement is shrugged off as little more than an extravagance. Part of the bells and whistles that make a business plan attractive to investors, but not really for anyone but them. This perspective couldn’t be further from the truth. Articulating your company mission statement is an essential step toward clarifying your […]

In the ever-evolving landscape of sales, professionals are constantly on the lookout for innovative tools and strategies that can give them an edge. One such game-changing technology is Artificial Intelligence (AI), with ChatGPT leading the way as a versatile tool that can revolutionize the sales process. In this blog post, and in our recent episode […]

I’ve written many times about how you need to have ‘’a plan’’ when it comes to your content marketing strategy. Everyone knows that this is true…but doing it is a bit harder than saying it. So I’m going to break down and itemize each step to help you turn your content marketing strategy into a […]

In soccer, they say communication is the twelfth player. A field has eleven players on each side, but communication — the twelfth player — is perhaps most vital to a team’s success. Players need to know where teammates are heading, what to look out for, and who to guard. Communication is the glue binding the […]

Your company’s public image is an important one to maintain. But when people think about public image, consumers and business leaders alike might have a short-sighted view: it’s not just ribbon-cutting ceremonies or how you come back from a public relations nightmare; it’s much more. Your public image, and — in essence — your brand, […]

It’s amazing to consider the power social media has. In some ways — because of how integrated and omnipresent social media is in our lives — it can be hard to reflect on; it’s like the air we breathe, always there but never given a second thought. A decade ago, LinkedIn was a resume database, […]

If the pandemic has taught businesses anything, it’s that a strong digital presence is paramount to success. With more shopping, digital engagement, and even “live” arts performances happening online, it couldn’t be truer that the next frontier isn’t just brick-and-mortar storefronts but also the vast, ever-evolving universe that is the Internet.    Today, there are […]

Any business person worth their salt will tell you that strategic marketing and booming sales are as strongly correlated as ice cream purchases and summer weather. Behind every solid product, sales sensation, and commercial movement is a smart, timely, and well-thought-out marketing campaign. This is a simple enough concept to grasp, but it’s harder to […]

One of the most difficult parts of marketing your company is articulating its vision — and making it stand out. In your head, everything makes sense: you understand the product, who it’s meant to serve, and what sets it apart. But consumers aren’t telepathic; truth be told, what you see in your mind might be […]

We kick off ONDEMAND CMO’s 7 STEPS OF MARKETING series with branding because it is the lifeblood of a company. We talk about why branding is important, and how to start with the Fundamentals!  Remember, a brand sets the tone, unifies a company, and acts as a perpetual north star — and our guide will […]

Imagine a journey where you can confidently say that your life serves you, rather than the other way around. A journey that, although challenging at times, leads you to a place of intention, happiness, and fulfillment. This is the essence of my book, “The 7 Secrets to Creating a Life You Love: A Practical Guide […]