Marketing Assessment

in what stage is your organization on the growth curve?

startup stage

growth stage

mature/leveling-off stage

how are your sales/revenues?

growing

shrinking

flat

how is the market segment you compete in doing?

expanding

maturing

shrinking

if maturing or shrinking, what is preventing you from penetrating new market segments?

what factors are preventing you from achieving your business goals?

lack of awareness

weak distribution

don't have the right product/services mix

poor marketing

other

are you launching new products and/or services?

yes

no

have there been changes in your customer profiles?

yes

no

are there areas of your marketing that need improvement? (If yes, please address each of the marketing elements below)

yes

no

website marketing

using currently

it's a challenge

Search Engine Optimization/SEO/organic search strategies

using currently

it's a challenge

digital marketing

using currently

it's a challenge

content marketing

using currently

it's a challenge

Thought leadership/industry leadership

using currently

it's a challenge

direct mail marketing

using currently

it's a challenge

lead generation

using currently

it's a challenge

sales enablement

using currently

it's a challenge

Marketing automation/CRM systems

using currently

it's a challenge

Segmentation of customers by size, profitability, sector, product, service, or solution

using currently

it's a challenge

social media

using currently

it's a challenge

Digital media advertising (Linked In, Facebook, or Instagram ads, Spotify ads, etc.)

using currently

it's a challenge

Traditional media advertising Pay-per-Click (PPC)/Google Ad-words

using currently

it's a challenge

Trade Show and events

using currently

it's a challenge

Additional Info

Which statement sound the most like you?

I want an outsourced strategic person to advise me on my marketing and sales enablement to do’s and have my inhouse staff execute those recommendations

I have the strategy of what I want done, how and how often, I just need more ‘’doers”; I have no staff to execute

I need a combination of both strategic and tactical to supplement the resources I have in-house

I really do not have appropriate in-house resources to think through or execute on marketing and sales enablement; I want to consider outsourcing the entire marketing function

I am not sure what I need to do, and open to discussion

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