Blog

Story branding requires connecting with a customer on a personal level. Famed author Maya Angelou once said, “They […]

To connect with your customers, it is tremendously important to speak their language. Here, we don’t mean language […]

Recently I had the pleasure of meeting and speaking with Dr. Pelè — bestselling author, musician, and Founder […]

Companies and organizations are not the only entities that need strategic planning and branding—so do people. What if […]

Do you use the power of personas in your marketing? If not, you are missing out on one […]

Mark Willoughby and Jennifer Faherty of Modera recently invited me to speak on their inaugural episode Hard Work and Personal […]

I had the pleasure of being a podcast guest on Stephan Spencer’s MARKETING SPEAK to talk about creative […]

How many times have you visited a website in hopes of communicating with a company directly to ask a […]

Part of my quest for better personal and personal performance, and the diagnosis that I had a very […]

Customers crave sales, but they also crave stories. How you frame your commodity, brand, and business is just […]

Many of our clients are seriously thinking about video. It seems that folks are wondering how to add […]

No matter whether you are living through a pandemic, or not, or what your industry is—if there are human […]

A Hero, a Villain, and a Passion: Creating a Brand Story