'Ghostwriting has become an increasingly popular form of copywriting, especially common in business blog writing. How do ghostwriters […]
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Like My Page? Five Tips to Build (and Maintain) Your Social Media Presence
'If content is king, social media is your vehicle. Whether it’s Instagram, Twitter, or Facebook, businesses have more […]
Recognize, Refuel, Refocus: Keeping Your Body — and Business — Healthy
'The old adage “you are what you eat” applies to more than just your body’s health. What foods […]
Is There Such a Thing as Too Much Content?
'Customers crave sales, but they also crave stories. How you frame your commodity, brand, and business is just […]
People — Not Just Companies — Need Brands: What’s Yours?
What do you want to be remembered for? What is it you strive to communicate every day? What […]
Do you ever wonder why you’re so tired all the time?
'The communication between your gut and brain can affect your performance on all levels—physically, emotionally and intellectually, on […]
Is It Possible to be a Digital Expert?
'When I hear the phrase “digital expert”, I’ll be honest—I’m left scratching my head. In this context, what […]
Validating Your SEO Strategy
'I don’t want to give you visions of your 5th grade math teacher right now, but when it […]
Is Online Influencer Outreach Necessary, or Overrated?
'We all know how time-consuming digital content marketing can be. There are only so many hours in the […]
Would You Benefit from Leadership Coaching?
'Rarely do we achieve success in a vacuum. Most often, we have a cast of supporters and mentors […]
Interview with Dwayne Wimmer: How to Leverage LinkedIn to Increase Engagement
'Engagement in the Personal Fitness Industry I recently had the opportunity to sit down with Dwayne Wimmer, owner […]
Discovering Your Brand DNA
'What does your brand stand for? Which values matter most to you? What do you care about, and […]