I had the honor and privilege of speaking at WIT Network’s International Women’s Day Event (WIT= Women in […]
Blog
Seven Rules for Writing Powerful and Effective Headlines
Do you know what the most important piece of your content marketing is? It’s not the actual content—it’s […]
When to Listen to Customer Feedback —And When to Ignore It
If you are asking yourself, “Why is customer feedback important?” you might want to gently tweak that question, […]
Why Personalized Content is Marketing’s Silver Bullet
I like watching movies on Netflix, and I love how Netflix recommends movies for me to watch based […]
Unleash the Power of Storytelling in Content Marketing
If I asked you to tell me about your best friend, how would you do it? Would you […]
7 Elements of a Successful Marketing Strategy
Most business owners find marketing both critically important as well as a challenging part of their success. There […]
It’s Time to Focus on Retaining Customers
You may recall that traditional marketing is all about building awareness for products and brands. In traditional marketing, […]
5 Tips on How to Differentiate Yourself When You’re Not That Different
What makes your business unique is the key to its success. If your industry is like most, you […]
Tips on Striking a Balance Between Quality and Quantity in Your Content Marketing
For content marketers, it’s a publish or perish world — but have you ever thought about the balance […]
A Hero, a Villain, and a Passion: Creating a Brand Story
Story branding requires connecting with a customer on a personal level. Famed author Maya Angelou once said, “They […]
Consider Speaking Your Customers’ Language
To connect with your customers, it is tremendously important to speak their language. Here, we don’t mean language […]
Profitable Happiness with Dr. Pelè
Recently I had the pleasure of meeting and speaking with Dr. Pelè — bestselling author, musician, and Founder […]