Last week, I had the pleasure of joining Dan Dominguez from the Why Institute for their Why Not Wednesday! Series, a LinkedIn webinar. As a newly-certified Why.OS coach, I’ve been integrating my learnings into the rebranding and messaging process at ondemandCMO.   To give you a glimpse into my WHY and personal motivations, here’s my […]

Have you ever really given your own personal brand any consideration? Really thought about who you are, and how you show up, and how others would describe you? As a marketer, I always find the conversation of brands very interesting. I had a great time talking about brands with my colleagues Tom, Tiffany and Mark […]

As the financial services industry continues to mature and consolidate, customer experience has been identified as the key ingredient for winning, growing and retaining customers in an increasingly competitive environment.  That insight comes as no surprise, especially in a commoditized world of financial services. However, before we discuss what drives a quality experience, we first […]

In today’s overcrowded messaging marketplace, content marketing continues to be the most important and effective method to grab your audience’s attention. By providing relevant and valuable content, you can attract prospects, convert leads, retain customers—while also increasing revenues and growing your business.   High-quality content is the driving force behind SEO, PPC, and social media […]

There’s no denying the appeal of ebooks: sleek and lightweight, these can live on your iPad or Kindle and are so popular that they even outsell physical books on Amazon. While a major moneymaker for publishers, ebooks also have great applications for your marketing strategy. So what are the advantages of ebooks, and how can […]

A landing page is perhaps a business’ most crucial webpage; it can literally make or break a sale. How many times has this happened: ever been enticed to visit a company’s website by a deal and then been unable to find said offer on the site? That’s a major marketing fail. Despite the number of […]

No channel has revolutionized ecommerce as strongly as email. Sure, social media has proved a more recent titan in driving online sales, but when it comes to efficiency, ease, and return on investment, email marketing B2B lead generation cannot be rivaled. The challenge is wielding email, a lead generating machine, correctly. How many emails do […]

There are two truths to premium content: there is nothing harder for marketers than crafting it, and it’s also the key that unlocks the greatest rewards. The flow of content should be three things: consistent, inventive, and high-quality. How hard could it be?   The hard truth is…it’s not easy, but also consider how enriching […]

It’s so easy to start our day on our computer, checking email and diving into the day’s work. Because of this, the power (and importance) of living in the moment is often overlooked — and it shouldn’t be. While mindfulness can be important to our mental health and personal lives, it is also vital for […]

When you head to the grocery store, buying organic may cost you a little extra — but when it comes to marketing, this is an affordable strategy that pays dividends for years to come. Investing time and energy in developing an organic marketing strategy is one of the most important steps you can take to […]

Academia is known for its rule of “publish or perish,” and this ties into one of the best kept marketing secrets: if you don’t publish content, consumers will gravitate towards brands that do. So why is this one of the best-kept content marketing secrets? To put it simply, content creation isn’t easy — and quality […]

I had the honor and privilege of speaking at WIT Network’s International Women’s Day Event (WIT= Women in Technology) earlier this month on a topic near and dear to my heart:  Creating a Life by Design, not Default.   I share my early corporate experiences with discrimination and double standards, my decision to start my own […]