Let’s talk about improving your business-to-business sales enablement. Various and often imprecise definitions of the phrase “sales enablement” exist, so I’ll offer this succinct version from Salesforce as our working definition: “sales enablement is a collection of tasks and tools that are intended to improve the execution of key sales activities—activities like making sales calls, […]

Looking back, 2016 brought exciting new terrain to the world of digital marketing. But it also brought some complex questions about how the market would take advantage of new technologies and interfaces. This year brings more clarity on those questions, and new opportunities to build on what we know works best. So let’s take a […]

Recently, we looked at opportunities, drawbacks, and best practices for online influencer outreach. As a follow-up, I’d like to take a look at online influencer marketing’s cousin, affiliate marketing partnerships.   Affiliate marketing partnerships basically turn online influencer marketing on its head. Normally, you compensate an influential figure to recommend your brand, without knowing how successful it will be. […]

A couple of months ago, our reader survey results got us talking about the simple fact that content marketing is still our top priority. Engaging and relevant content is crucial to your brand’s success, but content strategy is just as important and often overlooked. The focus of content marketing is on designing content that represents […]

The Predictive Analytics Story If you’ve been reading me for a while, you already know how important it is to capture data on your ROI. If you know what’s working, you can put your money in the right place. I discuss this at length in this post on calculating ROI. Predictive analytics is one way […]

I don’t know about you, but anytime I install a new app, I’m downright gleeful to click “Do Not Allow” when prompted to enable push notifications. My phone makes enough noises on a daily basis. I don’t need to add any more to the chorus. That’s why I’d like to talk about a less intrusive […]

I’ve written many times about how you need to have a plan when it comes to your content marketing strategy. “Come up with a plan”, however, is great item to stay on your to-do list until the end of time. Therefore, I’m going to break down and itemize each step to help you turn your content marketing […]

  When was the last time you accessed Facebook on your laptop or PC? According to the most recent data available on Facebook’s user habits, the odds are that it wasn’t very recently. This data confirms that, in fact, a full 92% of Facebook’s 1.71 billion active users access the site via their smartphones. The […]

Discovering Your Marketing Mix Last week, I talked about organic marketing and suggested pursuing a wide variety of digital marketing strategies in line with this approach. This week, I want to challenge you to step back and take a more holistic view by examining your marketing mix. The term “marketing mix” is a foundational marketing […]

Leadership is the crux of every business—big or small. The way a business is run defines its core values for all of its constituents. This includes everyone from the highest-ranking executives to the customers and competition. I’ve seen time and time again how, without the right style of leadership, a company’s vision blurs, and its […]

The Launch of Facebook Live Facebook Live is a new feature that allows users to livestream to their friends. As a marketer, what you need to know is that this feature is coming about on the heels of two trends: increased video consumption online, and instant updates to followers. The way it works is that users […]

Why “Fake It ‘Till You Make It”? If you’re in business, there’s no doubt that you’ve been given the advice to ‘fake it till you make it’. For folks trying to establish a new business and people trying to establish themselves in a new career, this can be valuable. The idea is to act as though […]