Recently, my agency did an industry survey asking people we knew—specifically those responsible for marketing—to tell us what was of […]
Author: mdemaio
Insider Tips for Using ebooks in Your Content Marketing
There’s no denying the appeal of ebooks: sleek and lightweight, these can live on your iPad or Kindle […]
3 Ways to Maximize Campaigns and Reap the Benefits of Landing Pages
A landing page is perhaps a business’ most crucial webpage; it can literally make or break a sale. […]
Five Tips for Using Email as a Lead Generating Machine
No channel has revolutionized ecommerce as strongly as email. Sure, social media has proved a more recent titan […]
The Value of Mindfulness to Your Business
It’s so easy to start our day on our computer, checking email and diving into the day’s work. […]
What Is Organic Marketing?
When you head to the grocery store, buying organic may cost you a little extra — but when […]
The Secret All Good Content Marketers Know
Academia is known for its rule of “publish or perish,” and this ties into one of the best […]
Seven Rules for Writing Powerful and Effective Headlines
Do you know what the most important piece of your content marketing is? It’s not the actual content—it’s […]
When to Listen to Customer Feedback —And When to Ignore It
If you are asking yourself, “Why is customer feedback important?” you might want to gently tweak that question, […]
Why Personalized Content is Marketing’s Silver Bullet
I like watching movies on Netflix, and I love how Netflix recommends movies for me to watch based […]
Unleash the Power of Storytelling in Content Marketing
If I asked you to tell me about your best friend, how would you do it? Would you […]
It’s Time to Focus on Retaining Customers
You may recall that traditional marketing is all about building awareness for products and brands. In traditional marketing, […]