'Ever since Black Friday, your inbox has been inundated with holiday deals, end-of-year sales, and unbeatable discounts. But […]
Marketing
Is It Possible to be a Digital Expert?
'When I hear the phrase “digital expert”, I’ll be honest—I’m left scratching my head. In this context, what […]
Is Online Influencer Outreach Necessary, or Overrated?
'We all know how time-consuming digital content marketing can be. There are only so many hours in the […]
Crossing the Digital Divide: 3 Important Steps to Completing the Journey
'While moderating a round table discussion recently at the Millennial Alliances Financial Services CMO Assembly “The Shift to […]
How to set marketing goals before you start a campaign
It’s fun to be on the cutting edge of marketing using the latest techniques and platforms, but the […]
Why mobile should be your marketing New Year’s resolution
The mobile space grew exponentially in 2014 and is only going to continue to do so in 2015. […]
Seven Ways to Create an Impactful Marketing Executive Resume
Demonstrate you are a marketshare acquisition strategist for new and existing products and services when writing your Chief […]
How to use marketing techniques in your job search
When marketing a product or corporate brand, you need to identify your different audiences, segment them and craft […]
Driving sales and maximizing marketing budgets with closed-loop marketing
Marketing pioneer John Wanamaker famously once said “half the money I spend on advertising is wasted; the […]
How to use Twitter for B2B lead generation
Social media can be a marketer’s best friend, but do you know how to leverage it for lead […]
Top 5 New Year’s Resolutions for Marketers
It’s a new year and it’s time to start making resolutions. Forget about the usual “lose weight” or […]