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Marketing

5 Ways to Ensure Your Holiday Marketing Stands Out

November 21, 2019
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Ever since Black Friday, your inbox has been inundated with holiday deals, end-of-year sales, and unbeatable discounts. But […]

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Is It Possible to be a Digital Expert?

January 11, 2018
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When I hear the phrase “digital expert”, I’ll be honest—I’m left scratching my head. In this context, what […]

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Is Online Influencer Outreach Necessary, or Overrated?

December 14, 2017
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We all know how time-consuming digital content marketing can be. There are only so many hours in the […]

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Crossing the Digital Divide: 3 Important Steps to Completing the Journey

January 11, 2016
Crossing the Digital Divide: 3 Important Steps to Completing the Journey'

While moderating a round table discussion recently at the Millennial Alliances Financial Services CMO Assembly “The Shift to […]

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How to set marketing goals before you start a campaign

March 12, 2015

It’s fun to be on the cutting edge of marketing using the latest techniques and platforms, but the […]

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Why mobile should be your marketing New Year’s resolution

January 8, 2015

The mobile space grew exponentially in 2014 and is only going to continue to do so in 2015. […]

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Seven Ways to Create an Impactful Marketing Executive Resume

August 14, 2014

Demonstrate you are a marketshare acquisition strategist for new and existing products and services when writing your Chief […]

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How to use marketing techniques in your job search

July 17, 2014

When marketing a product or corporate brand, you need to identify your different audiences, segment them and craft […]

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Driving sales and maximizing marketing budgets with closed-loop marketing

January 16, 2014

  Marketing pioneer John Wanamaker famously once said “half the money I spend on advertising is wasted; the […]

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How to use Twitter for B2B lead generation

January 9, 2014

Social media can be a marketer’s best friend, but do you know how to leverage it for lead […]

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Top 5 New Year’s Resolutions for Marketers

December 31, 2013

It’s a new year and it’s time to start making resolutions. Forget about the usual “lose weight” or […]

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