It’s so easy to start our day on our computer, checking email and diving into the day’s work. Because of this, the power (and importance) of living in the moment is often overlooked — and it shouldn’t be. While mindfulness can be important to our mental health and personal lives, it is also vital for […]

Do you know what the most important piece of your content marketing is? It’s not the actual content—it’s the headline that entices people to read, watch, or download your content. Headlines are the trailers for your film: they should entice people, not bore them. If your headlines are not compelling, then no one will look […]

For content marketers, it’s a publish or perish world — but have you ever thought about the balance between quantity and quality of content? In most cases, it’s a simple equation: more quantity often does not mean greater quality. The key in content marketing — as in most areas of life — is to find […]

Recently I had the pleasure of meeting and speaking with Dr. Pelè — bestselling author, musician, and Founder of VelocityJam™— on his podcast “Profitable Happiness.” In our discussion, we explore the importance of building clarity into your life and business, as well as sharing best practices, dispelling marketing myths, and so much more. Hope you […]

Companies and organizations are not the only entities that need strategic planning and branding—so do people. What if you are already leading a good life with a great career, and you are looking to take your game to the next level? Or perhaps you would like to tweak some things to be a little happier […]

Ever since Black Friday, your inbox has been inundated with holiday deals, end-of-year sales, and unbeatable discounts. But how do you make your brand, and product, stand out when so many voices are competing for your time and dime? The holidays are an exciting and hectic time for small businesses, and it’s never been more […]

When I hear the phrase “digital expert”, I’ll be honest—I’m left scratching my head. In this context, what is “digital”, and how can you be an expert in it? You can be an expert in marketing, finance, technology or operations/logistics, but how can you be an expert in ‘digital’? It would seem that the word […]

We all know how time-consuming digital content marketing can be. There are only so many hours in the day that you can spend promoting your brand on social media, and only so many dollars you can pay someone else to do it for you. Online influencer outreach presents an opportunity to broaden your digital content […]

While moderating a round table discussion recently at the Millennial Alliances Financial Services CMO Assembly “The Shift to the New Connected World,” several important themes became apparent. As we transition from the traditional marketing model to the digital/data-driven marketing model, the journey for each company is unique, but the overall objective is similar – creating […]

It’s fun to be on the cutting edge of marketing using the latest techniques and platforms, but the cutting edge isn’t always where you need to be to make the most impact for your business. If your customers are older than college kids, then Snapchat and Instagram are probably not the best places to market to […]

The mobile space grew exponentially in 2014 and is only going to continue to do so in 2015. If you’re looking to improve yourself this year and have some personal New Year’s resolutions, more power to you. If you’re a marketer though, your professional resolution should be take your mobile marketing to the next level. […]

Demonstrate you are a marketshare acquisition strategist for new and existing products and services when writing your Chief Marketing Officer or a SVP of Marketing Executive Resume. It is important to show how you gain and sustain new client relationships. Prove you can expand and nurture existing key client relationships. Create new markets and distribution […]