Tag: Marketing

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17
Jul

How to use marketing techniques in your job search

When marketing a product or corporate brand, you need to identify your different audiences, segment them and craft messages for them. These things also apply to job hunting—which is really nothing more than a sales process, except your selling your own qualifications and skills instead of a company’s product or service. Here’s how to use […]

9
Jan

How to use Twitter for B2B lead generation

Social media can be a marketer’s best friend, but do you know how to leverage it for lead generation? Building awareness and having conversations are critical components of social media marketing, but alone, they are not enough. Acquiring leads from and crediting leads to social media is just as important, if not more. After all, […]

31
Dec

Top 5 New Year’s Resolutions for Marketers

It’s a new year and it’s time to start making resolutions. Forget about the usual “lose weight” or “be a better person,” resolutions that get broken a week into the new year, these resolutions will help you keep your company competitive and bring you more business. Here are the Top 5 New Year’s resolutions all […]

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