If you sell a physical product or service directly to consumers, you’ve probably at least considered running a promotion to help boost flagging sales. Sometimes it even seems like you have to do it, if every single one of your competitors is running some kind of holiday coupon or discount. For some businesses, however, it […]

Do you want the long answer, or the short one? The simple reason that you should never treat your customers like they’re stupid is that Why You Should Never, Ever Treat Your Customers like they’re Stupid. What do I mean when I say not to treat your customers like they’re stupid? Well, for one, I […]

I was reminded recently of a piece of advice offered by Tim Ferriss in his book “The 4-Hour Work Week”. While Tim presents some game-changing strategies for being more productive and re-evaluating your career priorities, some point out that a few of his suggestions are less than ethical. One such case study within the book […]

Is your blog turning people off? Once you win the battle of getting traffic to your site, you need to impress them enough to stay, read, and absorb your message. Otherwise you’ll have wasted all the time and dollars you spent getting them there. These five common sins of blogging are seen all the time, […]

I’ve been running into an all-too-common scenario at conferences and networking meetings: the death of the elevator pitch. When asked what their business does, I see far too many people who don’t (or can’t) explain it in the time it would take an elevator to reach their floor. I hear the word “ummm”, “well,” and […]

Diversity – what comes to mind when you read this word? We tend to think diversity only applies to race and ethnicity, but in reality, it encompasses so much more. As business leaders, it is essential to understand what the word “diversity” actually means and how it affects our organizations. The Chancellor’s Committee on Diversity […]

The way businesses hire is often the biggest component of their success or failure. A great team can realize the highest potential of a product and reach the widest possible market. But no product or business plan (however genius) can survive poor implementation by substandard employees. Many companies recognize this and compete for the best […]

There are many things that define who we are. Some aspects of our identity are inherited: place of birth, ethnicity, country of origin, etc. Others are chosen: professions, belief systems, friends. In this second category, the products we choose are an important (though rarely acknowledged) factor. The truth is that our choices as consumers aren’t […]

Whether deciding on a movie for the evening, a book for an upcoming flight, or a new restaurant to try, what influences you the most? Chances are your friends and family are high on the list. What we hear from the people in our lives inevitably influences our choices. This observation is confirmed by the […]

Summer is over, Labor Day weekend has come and gone, and the 4th quarter looms just ahead. As businesses get in gear for the year’s end, the prospect of resuming a demanding routine often induces profound malaise. Here are three steps you can take to help ease the transition and hit the ground running: Get […]

As business leaders, we know that business is rarely simple. Organizations have to respond to growth, competition, pricing, the economy, vendor and partner changes—every day seems to require some level of course correction. Whatever it takes, we all need to insure that our businesses thrive. Despite the fact that being in business can be complicated, […]

At ondemandCMO, we are all about helping brands tell their stories. How do we do this? One key aspect is content marketing. Content marketing has gone from a concept, to an unusual marketing technique, to the focus of the marketing world over the past century. Take a look at a few key events that have […]