We’ve all heard the cliché that a picture is worth a thousand words and that chestnut has never been more true than it is today. People’s attention spans are getting shorter and shorter and they are exposed to more and more data each day. To cut through the clutter and reach your busy customers, you […]

Organic communities on social media are very important for us marketers, but unless your Facebook page is all about lolcats, there are limits on how large you can grow your page. You can give your social media presence a boost with advertising. Social media advertising takes a couple different forms. One, is traditional (if anything […]

You know how annoying it when you visit a website on your tablet or phone and the website doesn’t have a mobile version? While the site may look great on your big laptop screen, it’s horrible or completely unusable on your phone. There is a solution to this problem though: it’s called responsive web design. […]

A good friend of mine, Eli Amdur, recently spoke at a TEDx conference hosted by Fairleigh Dickinson University (where he and I both teach!) about creativity. His presentation got me thinking, that creativity is such an important asset, yet it can also be quite hard to get. With that in mind, I offer you six […]

Marketing in the online world can be tricky sometimes—it’s a very fragmented world. Online results can be hard to classify or measure, and unlike TV advertising, guarantees are hard to come by. The key metrics that drive successful online campaigns are not fundamentally different from traditional marketing. What is different is how you can apply […]

Good content marketing often requires cooperation from all sectors of a business, including management, sales, customer service, and production, among others. Breaking through the organizational silos to get that cooperation from other departments can be difficult, so here are a few tips on getting internal buy-in for your content marketing. First, think about why you […]

As marketers, it is hugely important for us to create compelling content for our customers, but sometimes along the way, we forget to personalize our content so it meets all our customers’ needs. It’s an easy trap to fall in, but today, we have some insider tips on tailoring your content for your customers and […]

Want to reach the mass affluent and compel them to action with your marketing? Of course you do—who wouldn’t?  LinkedIn recently released a study in partnership with Cogent Research on using social media to influence the mass affluent. Here are the important highlights of the study and how you can start implementing them in your […]

I have been working in marketing for over two-and-a-half decades. I’ve worked in a variety of capacities, including as publisher of Brandweek and as the founder of onDemand CMO Inc. Practicing marketing is part of my lifeblood. I love marketing and I am always looking for ways to learn something new about marketing. Here’s how […]

If you’re not using video in your marketing materials, what are you waiting for? The engraved invitation came back in 2006 when Google bought YouTube. Video is the most powerful marketing tool ever and it can really maximize your marketing efforts. When it comes to marketing, video is a force multiplier. “Force multiplier” is a […]

Today’s marketers have a tremendous advantage over yesterday’s marketers who didn’t have the Internet—and it probably isn’t what you think. The benefits of real time marketing is that digital media makes possible to experiment and adjust marketing campaigns quickly. My friend Mike Moran and I co-teach a graduate-level class on social media marketing at Fairleigh […]

There are so many different social media platforms out there that choosing the best ones to use for your business can be tricky. Each platform is a little bit different and requires a different content approach so here is some background on the different social networks and some tips on how to choose the right […]