As business leaders, we know that business is rarely simple. Organizations have to respond to growth, competition, pricing, the economy, vendor and partner changes—every day seems to require some level of course correction. Whatever it takes, we all need to insure that our businesses thrive. Despite the fact that being in business can be complicated, […]

At ondemandCMO, we are all about helping brands tell their stories. How do we do this? One key aspect is content marketing. Content marketing has gone from a concept, to an unusual marketing technique, to the focus of the marketing world over the past century. Take a look at a few key events that have […]

When you want above and beyond results from your sales team, you need to offer above and beyond compensation. One way to do that is by having contests. Contests are a great way to engage your sales team and provide the extra push for extra performance. Whether you’re in B2C or B2B, contests can be […]

I want to have a successful career – and I’m sure that you do too. I’ve developed an on-going list of common characteristics that successful people have. This list is not based on scientific studies. It’s simply my observations from working with leaders in the professional world for 25+ years. One unique characteristic of successful […]

I recently heard Stephen Bienko speak on key aspects of effectively reaching millennials in the marketplace. He started off with this comment: “Marketing is knowing who you are marketing to”. So let me ask you: do you know who you are marketing to? A few weeks ago we looked at How to Lead Millennials. Now, […]

Do you know what the most important piece of your content marketing is? It’s not the actual content—it’s the headline that makes people click on your content and read it. Your content could have the most accurate numbers and the best written body, but without a great headline, no one will ever see it. Here […]

The most successful companies have a balance of two types of leaders in the c-suite: Innovators and Implementers. Innovators come up with fantastically large ideas that challenge the status quo and drive progress. Implementers make things happen. Even though Innovators and Implementers are both essential to the success of a company, they frequently have a […]

It’s fun to be on the cutting edge of marketing using the latest techniques and platforms, but the cutting edge isn’t always where you need to be to make most impact for your business. If your customers are older than a college kid, then Snapchat and Instagram are probably not the best places to market […]

We know that Twitter is an essential tool for our businesses, but have you considered how it can enhance your personal brand? Personal branding is essential if you want to be known as an expert within your industry. If you are new to Twitter, here are a few things to keep in mind as you […]

Earlier this week I sat down with my good friend and mentor, Ken Mandelbaum to discuss what it means to be an authentic leader in the workplace. Ken has 35 years experience as Chairman, CEO and owner of several large and successful businesses. He is also an award winning executive coach for C-suite executives and […]

There is no doubt about it: internships have the potential to benefit both a company and a young professional. Have you considered how your company can utilize interns?  Many organizations, including Google, Intel, Amazon and Bloomberg have innovative internship programs that have been incredibly successful. A study administered to 300+ human resource professionals found that […]

Living a healthy lifestyle positively impacts the quality of my life and the success of my business. I have found that being active, eating healthfully, and practicing mindfulness are the three essential components to physical and emotional health. They work together to keep both the body and mind in top condition. Here are a few […]