I recently heard Stephen Bienko speak on key aspects of effectively reaching millennials in the marketplace. He started off with this comment: “Marketing is knowing who you are marketing to”.
A few weeks ago we looked at How to Lead Millennials. Now, with Stephen’s insight, we are going to look at how to market to millennials.
Stephen is a thought leading speaker, author and CEO of 42 Holdings, a company that specializes in brand ownership within the home services industry. He has worked with millennials for many years and has taken the time to understand this generation.
According the U.S. Chamber of Commerce, millennials currently account for 36% of the U.S. workforce. By 2025, they will account for 75% of the workforce! This means that millennials will have the power to spend significant amounts money.
If you want your company to succeed in gaining business from millennials, you need to understand what is important to them. Here are three key take-a-ways from Stephen’s talk to consider on millennials. These take-a-ways are a great starting point for your company to use to consider how to reach this massive generation.
How has your company adapted its marketing efforts to reach millennials? At the end of the day, this generation wants to buy from brands that have an authentic, human quality. They want to interact with the brand, the CEO, and the employees. Is your company ready for this shift?
Stephen created a short video specifically for you summarizing these take-a-ways. Enjoy!
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