Tag: Social media

Home > Social media
14
Dec

Is Online Influencer Outreach Necessary, or Overrated?

We all know how time-consuming digital content marketing can be. There are only so many hours in the day that you can spend promoting your brand on social media, and only so many dollars you can pay someone else to do it for you. Online influencer outreach presents an opportunity to broaden your digital content […]

20
Oct

How Do You Step Away From a Social Media Platform Gracefully?

  Sometimes, the smartest move that you can make with an abandoned or under-performing social media platform is just to walk away. My clients often find that they aren’t actually able to invest the appropriate amount of time they would need to find success with a social campaign. Other times, the strategy hasn’t been properly […]

9
Jan

How to use Twitter for B2B lead generation

Social media can be a marketer’s best friend, but do you know how to leverage it for lead generation? Building awareness and having conversations are critical components of social media marketing, but alone, they are not enough. Acquiring leads from and crediting leads to social media is just as important, if not more. After all, […]

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