When you think of mobile, what do you think of? Devices like iPhones and iPads? The old brand of gasoline? Both of those answers are outdated. Mobile is no longer a device (and it hasn’t been a gas brand since 1999!). Mobile is now a situation. Mobile is a way people use devices—not the devices themselves. […]
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OnDemandCMO has authored 7 Steps of Marketing, the only marketing guide book you’ll need to either get your marketing started properly, or stay on track strategically.
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