Tag: customer journey

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3
Mar

Epidemic of Constant Change-3 Dynamics Impacting Marketers Today  

I recently had the good fortune of leading a roundtable discussion at The Transformational CMO Assembly hosted by the Millennium Alliance. Participating in the discussion was an all-star group of marketers spanning several categories who graciously shared their unique perspectives on the current state of marketing.  The group included: Jason Angrisani – Bloomberg L.P., Jerome […]

29
Oct

Making Client Experience Your Competitive Advantage

According to a 2014 Global Consumer Banking Survey conducted by Ernst & Young, customer experience was identified as the key ingredient for winning, growing and retaining customers in an increasingly competitive banking environment.  Those findings come as no surprise, especially in a commoditize world of retail banking but before we discuss what drives a quality […]

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