Engagement in the Personal Fitness Industry I recently had the opportunity to sit down with Dwayne Wimmer, owner and operator of Vertex Fitness in Bryn Mawr, Pennsylvania.  As a personal trainer and entrepreneur in the fitness industry, we discussed the method to his success in driving customer engagement and web traffic to his business pages. […]

I recently had the good fortune of leading a roundtable discussion at The Transformational CMO Assembly hosted by the Millennium Alliance. Participating in the discussion was an all-star group of marketers spanning several categories who graciously shared their unique perspectives on the current state of marketing.  The group included: Jason Angrisani – Bloomberg L.P., Jerome […]

According to a 2014 Global Consumer Banking Survey conducted by Ernst & Young, customer experience was identified as the key ingredient for winning, growing and retaining customers in an increasingly competitive banking environment.  Those findings come as no surprise, especially in a commoditize world of retail banking but before we discuss what drives a quality […]