Discovering Your Marketing Mix Last week, I talked about organic marketing and suggested pursuing a wide variety of digital marketing strategies in line with this approach. This week, I want to challenge you to step back and take a more holistic view by examining your marketing mix. The term “marketing mix” is a foundational marketing […]

Leadership is the crux of every business—big or small. The way a business is run defines its core values for all of its constituents. This includes everyone from the highest-ranking executives to the customers and competition. I’ve seen time and time again how, without the right style of leadership, a company’s vision blurs, and its […]

The Launch of Facebook Live Facebook Live is a new feature that allows users to livestream to their friends. As a marketer, what you need to know is that this feature is coming about on the heels of two trends: increased video consumption online, and instant updates to followers. The way it works is that users […]

Why “Fake It ‘Till You Make It”? If you’re in business, there’s no doubt that you’ve been given the advice to ‘fake it till you make it’. For folks trying to establish a new business and people trying to establish themselves in a new career, this can be valuable. The idea is to act as though […]

A Simple Formula to Calculate ROI It should come as no surprise if you’ve been struggling with how to calculate ROI, but this topic came up in our survey as our reader’s second biggest pain point. At the outset, measuring ROI, or return on investment, is a relatively simple function of subtracting what it costs you to […]

Transparency and communication are cornerstones of building respect and trust with your client. Here are a few things that can both communicate effectively with clients and lead to a better and stronger partnerships. Your Client Needs Results, Never Excuses. Sharing expectation management and insight is absolutely appropriate in the event of a screw-up, like a missed deadline […]

Driving brand awareness is a huge challenge for our clients. In fact, 60% of respondents in our private survey name it as a top-level priority going into 2017. What I find while working with clients is that so many people try to reinvent the wheel, while ignoring the old-school stuff that still works. I’m not […]

A big Thank You to those that participated in our survey! You’ve told us that email marketing is a big pain point for you all, coming in even above content looking forward to 2017. Therefore, I’m going to share my top three tips to increase the ROI you are getting on your email campaigns and […]

I was recently asked to contribute a chapter to a book about finding business success. I felt honored to have my name printed alongside several brilliant businesswomen who had faced many of the same obstacles and challenges that I have as a business owner.  I chose to write my chapter about authenticity in marketing. I […]

As a marketing consultant, I specialize in content development, sales enablement and lead generation. I often find that the managers and business owners that we work with are feeling as though they either don’t have the time to develop high level marketing strategies, or they don’t have the staff to execute them–or both. As their […]

Let me go on record and say that being reliable is more important than being talented. Even if it sounds counter-intuitive, I’ve learned that it’s true through years of running a marketing consultancy firm. When you’re working with clients and building trust and rapport, you will get much more mileage out of your consistency and […]

  Sometimes, the smartest move that you can make with an abandoned or under-performing social media platform is just to walk away. My clients often find that they aren’t actually able to invest the appropriate amount of time they would need to find success with a social campaign. Other times, the strategy hasn’t been properly […]