Tag: Sheryl Pattek

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CMO Initiatives for 2013 as per Forrester

What’s on your marketing to-do list this year? According to a presentation Sheryl Pattek, vice president and principal analyst at Forrester, gave at a meeting of the NJ chapter of MENG (Marketing Executives Networking Group) last month, these are the key priorities and initiatives that are—or should be—on every CMO’s 2013 to-do list. 1. Mapping […]

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