Looking back, 2016 brought exciting new terrain to the world of digital marketing. But it also brought some complex questions about how the market would take advantage of new technologies and interfaces. This year brings more clarity on those questions, and new opportunities to build on what we know works best. So let’s take a […]

While US men’s national soccer team players will be watching the World Cup finals from their couches this weekend, the United States Soccer Federation played a perfect game from the perspective of personalized marketing. Here’s what U.S. Soccer did and how you can use personalization and automation to score your own marketing goals.   While […]