Have you ever really given your own personal brand any consideration? Really thought about who you are, and how you show up, and how others would describe you? As a marketer, I always find the conversation of brands very interesting. I had a great time talking about brands with my colleagues Tom, Tiffany and Mark […]

On this blog, I’d discussed the value of branding and how it strengthens unifies your mission, ethos, and goals. But for all its unifying powers, how should your brand also make your company different? Standing out is not a bad thing, especially if you can make your brand singular and memorable. Below, I dive into […]

What do you want to be remembered for? What is it you strive to communicate every day? What punchy adjectives would others use to describe you? Answering these may seem like you’re writing a eulogy — and in a way that’s not a bad comparison. People want to be remembered for their best qualities, and […]