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Marketing to Millennials

I recently heard Stephen Bienko speak on key aspects of effectively reaching millennials in the marketplace. He started off with this comment: “Marketing is knowing who you are marketing to”. So let me ask you: do you know who you are marketing to? A few weeks ago we looked at How to Lead Millennials. Now, […]


9 tips for using LinkedIn for B2B lead generation

Mention LinkedIn at a networking event and everyone will say they use it, but the truth is that not many people know how to get the most out of LinkedIn. LinkedIn can be a tremendously powerful tool for both individuals and businesses and thanks to my colleague and LinkedIn coach, Theresa Merrill, here are 9 […]

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