I’ve written many times about how you need to have ‘’a plan’’ when it comes to your content marketing strategy. Everyone knows that this is true…but doing it is a bit harder than saying it. So I’m going to break down and itemize each step to help you turn your content marketing strategy into a […]

One of the most difficult parts of marketing your company is articulating its vision — and making it stand out. In your head, everything makes sense: you understand the product, who it’s meant to serve, and what sets it apart. But consumers aren’t telepathic; truth be told, what you see in your mind might be […]

Most business owners find marketing both critically important as well as a challenging part of their success. There are so many elements of a successful marketing strategy to master: branding, competitive differentiation, story-telling, digital, social, thought leadership, sales enablement, ongoing customer communications, and more.  I had the recent pleasure of being a guest speaker on […]

Recently I had the pleasure of meeting and speaking with Dr. Pelè — bestselling author, musician, and Founder of VelocityJam™— on his podcast “Profitable Happiness.” In our discussion, we explore the importance of building clarity into your life and business, as well as sharing best practices, dispelling marketing myths, and so much more. Hope you […]