Most business owners find marketing both critically important as well as a challenging part of their success. There are so many elements of a successful marketing strategy to master: branding, competitive differentiation, story-telling, digital, social, thought leadership, sales enablement, ongoing customer communications, and more.  I had the recent pleasure of being a guest speaker on the LeadHERship Global podcast where I discuss how to create a sustainable competitive advantage for your business, through the development of a strategic holistic marketing plan.

According to the most recent B2B Marketing Mix report, 67 percent of companies surveyed named lead generation as their top marketing objective. Though leads are important, the entire process of preparing your brand/company for the market is critical. If you skip the key elements of the marketing development process, your lead generation—and most importantly—your customer or client conversions (or sales) will suffer.

Click on the image below to open the podcast and listen to these 7 Elements of a Successful Marketing Stategy: