Even in the age of Generative Intelligence Optimization (GIO), content remains the foundation of marketing success. Learn how strategy, clarity, and credibility now drive discoverability across both human and AI audiences. Every year, we ask our clients and peers what keeps them up at night. The answers evolve, but the themes remain the same: email […]

When I hear the phrase “digital expert”, I’ll be honest—I’m left scratching my head. In this context, what is “digital”, and how can you be an expert in it? You can be an expert in marketing, finance, technology or operations/logistics, but how can you be an expert in ‘digital’? It would seem that the word […]

I don’t want to give you visions of your 5th grade math teacher right now, but when it comes to your search engine optimization (SEO) strategy, you have to check your work. Validating your SEO strategy is important, because time passes. Your digital presence evolves, the market evolves, and your content changes to reflect all of […]

The Predictive Analytics Story If you’ve been reading me for a while, you already know how important it is to capture data on your ROI. If you know what’s working, you can put your money in the right place. I discuss this at length in this post on calculating ROI. Predictive analytics is one way […]