Avoiding the Platform Gap When designing your marketing funnels, be sure to avoid the platform gap. It is much, much harder to get a prospective customer to jump the gap from one device to another than it is to have them follow a series of steps on one device. Avoid this “platform gap” in your funnel […]

by Monique de Maio I had a big win the other day. The contract was enough all by itself to keep me busy for a few months. As soon as the deal was locked up, I breathed a big sigh of relief, I did a little happy dance at my desk—and started planning how to […]