“Interruption Marketing” is a phrase that has started to creep onto my radar rather recently, relative to the years I’ve been in business. If you aren’t familiar with the term, that might be because you (along with most of the world) think of it as simply “marketing”. Traditionally, and ad or piece of marketing collateral […]

A lot of very, very smart people are weighing in on where they think the future of content marketing is going, so I’ve rounded up my three favorite predictions for 2016. After seeing what the experts had to say and adding my own insights, a broad picture began to emerge: blogging and content marketing in […]

While moderating a round table discussion recently at the Millennial Alliances Financial Services CMO Assembly “The Shift to the New Connected World,” several important themes became apparent. As we transition from the traditional marketing model to the digital/data-driven marketing model, the journey for each company is unique, but the overall objective is similar – creating […]

At ondemandCMO, we are all about helping brands tell their stories. How do we do this? One key aspect is content marketing. Content marketing has gone from a concept, to an unusual marketing technique, to the focus of the marketing world over the past century. Take a look at a few key events that have […]

Most people tend to assume that content marketing is just an inbound marketing tool, but that’s like saying butter is only good with bread. (Wrong, butter is good with everything!) True, content marketing is an important part of inbound marketing, but did you know that content marketing is also a customer service tool? Think about […]

We’ve all heard that content is king, but for many marketers the difficulty in content marketing is in creating all that content. Enter journalists: Journalists are content creation professionals, trained to churn out reams of quality content on tight deadlines. Here’s why you should hire journalists for your content marketing and what to look for […]

It’s a new year and it’s time to start making resolutions. Forget about the usual “lose weight” or “be a better person,” resolutions that get broken a week into the new year, these resolutions will help you keep your company competitive and bring you more business. Here are the Top 5 New Year’s resolutions all […]