I was recently asked to contribute a chapter to a book about finding business success. I felt honored to have my name printed alongside several brilliant businesswomen who had faced many of the same obstacles and challenges that I have as a business owner.  I chose to write my chapter about authenticity in marketing. I […]

  Marketing pioneer John Wanamaker famously once said “half the money I spend on advertising is wasted; the trouble is I don’t know which half.” He said that 100 years ago, but for far too many marketers today, it’s still a true statement. It doesn’t have to be though. Here’s how to drive sales and […]

It’s a new year and it’s time to start making resolutions. Forget about the usual “lose weight” or “be a better person,” resolutions that get broken a week into the new year, these resolutions will help you keep your company competitive and bring you more business. Here are the Top 5 New Year’s resolutions all […]