Have you ever really given your own personal brand any consideration? Really thought about who you are, and how you show up, and how others would describe you? As a marketer, I always find the conversation of brands very interesting. I had a great time talking about brands with my colleagues Tom, Tiffany and Mark […]

I’ve written many times about how you need to have ‘’a plan’’ when it comes to your content marketing strategy. Everyone knows that this is true…but doing it is a bit harder than saying it. So I’m going to break down and itemize each step to help you turn your content marketing strategy into a […]

Do you know what the most important piece of your content marketing is? It’s not the actual content—it’s the headline that entices people to read, watch, or download your content. Headlines are the trailers for your film: they should entice people, not bore them. If your headlines are not compelling, then no one will look […]

I like watching movies on Netflix, and I love how Netflix recommends movies for me to watch based on what I’ve already enjoyed. Sometimes Netflix gives me a weird movie, but most of the time its recommendations are on point. Like more and more companies today, Netflix has mastered the art of personalized content, and […]

Most business owners find marketing both critically important as well as a challenging part of their success. There are so many elements of a successful marketing strategy to master: branding, competitive differentiation, story-telling, digital, social, thought leadership, sales enablement, ongoing customer communications, and more.  I had the recent pleasure of being a guest speaker on […]

You may recall that traditional marketing is all about building awareness for products and brands. In traditional marketing, the emphasis is on getting new customers and very little attention is paid to customer retention. But according to best-selling author and marketer Stan Phelps, traditional marketing is dead. Instead, it’s time to focus on retaining customers […]

I had the pleasure of being a podcast guest on Stephan Spencer’s MARKETING SPEAK to talk about creative B2B marketing insights for developing a competitive advantage. It was great fun! thank you @StephanSpencer #marketingspeak # #b2b#contentmarketing#brand#podcast#sales. Here are a few excerpts from our conversation… When you are selling B2C, it’s a shorter sales cycle. It’s a lot more […]

It’s tough out there for content marketers, what with keeping a steady stream of content flowing through all the channels—company website, email, blogs, social media, etc. It can be overwhelming at times, which is why it is important for marketers to create content that can be reused elsewhere. Here’s a how-to guide  for marketers on […]