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Tag: b2b branding

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branded content - onDemand CMO
12
Aug

Leveraging Premium Content: A How-To Guide for Marketers

There are two truths to premium content: there is nothing harder for marketers than crafting it, and it’s also the key that unlocks the greatest rewards. The flow of content should be three things: consistent, inventive, and high-quality. How hard could it be?   The hard truth is…it’s not easy, but also consider how enriching […]

Positioning & Messaging Don’t Get Lost in the Crowd
28
Jul

Positioning & Messaging: Don’t Get Lost in the Crowd

One of the most difficult parts of marketing your company is articulating its vision — and making it stand out. In your head, everything makes sense: you understand the product, who it’s meant to serve, and what sets it apart. But consumers aren’t telepathic; truth be told, what you see in your mind might be […]

|The Value of Mindfulness to Your Business
15
Jul

The Value of Mindfulness to Your Business

It’s so easy to start our day on our computer, checking email and diving into the day’s work. Because of this, the power (and importance) of living in the moment is often overlooked — and it shouldn’t be. While mindfulness can be important to our mental health and personal lives, it is also vital for […]

organic marketing|What is organic marketing?
15
Jun

What Is Organic Marketing?

When you head to the grocery store, buying organic may cost you a little extra — but when it comes to marketing, this is an affordable strategy that pays dividends for years to come. Investing time and energy in developing an organic marketing strategy is one of the most important steps you can take to […]

|Why Personalized Content is Marketing’s Silver Bullet
13
Jan

Why Personalized Content is Marketing’s Silver Bullet

I like watching movies on Netflix, and I love how Netflix recommends movies for me to watch based on what I’ve already enjoyed. Sometimes Netflix gives me a weird movie, but most of the time its recommendations are on point. Like more and more companies today, Netflix has mastered the art of personalized content, and […]

|Unleash the Power of Storytelling in Content Marketing
29
Dec

Unleash the Power of Storytelling in Content Marketing

If I asked you to tell me about your best friend, how would you do it? Would you use a PowerPoint presentation with slides of bullet points, or would you tell me stories of long talks and adventures and other shared moments? Obviously, the first option is silly and you would never use it to […]

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16
Dec

7 Elements of a Successful Marketing Strategy

Most business owners find marketing both critically important as well as a challenging part of their success. There are so many elements of a successful marketing strategy to master: branding, competitive differentiation, story-telling, digital, social, thought leadership, sales enablement, ongoing customer communications, and more.  I had the recent pleasure of being a guest speaker on […]

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