Would you build a home without blueprints? Take a road trip without consulting a map…or Waze? Play a football game with no game plan?
Strategy is everything when it comes to your marketing. Too many organizations dive right into the weeds with their sales enablement, lead generation, or product development without a guiding strategy in place. Without purpose, cohesion, and direction, this is like throwing everything at the wall to see what sticks, and it’s a waste of time and marketing dollars.
Ondemand CMO has been tapped as a Subject Matter Expert for messaging, positioning, and content development by organizations across dozens of industries and niches.
With our strategic consulting services, we can help you conceptualize and create content including executive presentations, video story boards, global messaging briefs, marketing strategy and planning—as well as lead generation, sales enablement content, executive level ghost blogging, and social media content development.
The biggest mistake that most organizations make with their content is to develop assets without a clear plan of action for ROI and to support their overall marketing strategic direction.
Don’t waste time and money cranking out the wrong content—get the support you need from day one and hit the ground running with a laser-focused plan of action.
Call us to find out how we can help support your marketing strategy needs.
See how we helped these companies with their Strategic Consulting
Private Equity firm in the B2B and B2C space launching a new division of an existing financial services […]
Developing a segmentation marketing plan/personas to support asset managers’ selling efforts.
Privately held B2B and B2C cleaning and restoration company needing to position themselves to expand beyond residential customers […]
When this Eastern European anti-virus software provider expanded into the U.S. market, we were tasked with the development […]
Positioning, messaging and marketing material creation Go to market plan and new business development support of a new […]
Privately-held printing company looking to reposition itself as a premier provider of customized print solutions. Tapped OnDemand CMO […]
Technology company wanting to position themselves as an industry thought leader and expert. Created a series of white […]
Re-engineered all client experience and communication programs due to a clearing broker platform conversion. Included all legal and […]
B2B Insurance company’s human resources department seeking to make company more relevant to Millennials. Created new messaging and […]
Brand identity, positioning, messaging, collateral and website.
Positioning, messaging and series of patient educational spokesperson videos for all clinics around the country, social media and […]
Tapped as Subject Matter Expert for messaging, positioning, and content development. Conceptualized and created content regarding IoT, retail, […]
B2B technology and manufacturing firm selling to the military needed help with positioning for newly established spin-off of […]
ondemandCMO is an extension of their channel marketing team: product & solution launches, positioning & messaging, partner program […]
As a trusted and retained advisor, Notch Partners connects private equity firms with backable C-level executives, resulting in […]
Mission-based healthy foods provider needing to be established New York metro market footprint region. Created website, sales enablement […]
Initially retained to re-position this for profit medical and veterinary school with its target audiences, then retained to […]
Channel strategy and planning.
Privately held engineering company needed to evolve its outdated market presence. Created new positioning, messaging, website, and sales […]
Brand identity, positioning, messaging, website development and marketing collateral for this start up financial services company; ongoing project […]
Developing marketing programs to support the bank’s strategic growth plan: brand positioning, key messaging strategies, digital/social strategies, support […]
Belgian-based B2B technology provider looking to establish a presence and brand in US market Determined who their end […]
Non-profit school for special needs engaging in B2C and B2B activities reaching out to districts, eduators, parents, advocates, […]
Acquiring NaviSite created a need for joint positioning, messaging and sales enablement tools for direct sales force and […]