Non-profit school for special needs engaging in B2C and B2B activities reaching out to districts, eduators, parents, advocates, businesses and donors
Updated their positioning, messaging, and market presence to further engage all above-mentioned constituents
Additionally, created a new website, ongoing communications and social media strategy/content
Retained as external marketing department
The buying journey has changed. AI tools now surface your brand (or your competitors') before a single conversation happens. Let's see how your current strategy measures up, and where focused adjustments could make the biggest difference.