ondemandcmo, insightful and impactful marketing

Is Your Marketing Spend Delivering the Business Results You Deserve?

Every dollar you spend on marketing should be driving growth and making an impact for your business. We would know. We’ve been doing it for 20+ years for our clients.

Want to see what you can do with the right strategy, channels, and spend? Take a look… 

 

#1 - Launch with your dream valuation

 Our OnDemandCMO team launched a startup tech services company that later sold at a 2X exponential valuation, thanks to the strategic branding and thought leadership foundation we helped build. The CEO brought us back to help launch his next start-up after his original company sold. Here’s how we did it:

  • Brand positioning and messaging: developed clear, targeted messaging that aligns with the client's value proposition and customer needs
  • Website development: created a user-friendly, SEO-optimized website with strategic keyword placement to drive traffic and improve Google rankings
  • Channel and partner marketing: Produced comprehensive content for MSPs, MSSPs, and IT VARs
  • Premium content and lead generation: creation of compliance checklists, points-of-view, executive briefs, etc.--all designed to position company as a thought leader in the industry and drive leads
Monique and her team at OnDemandCMO played a critical role in helping us achieve a successful sale of Cohere Cyber Secure at a strong valuation. Their deep expertise in the cybersecurity space, coupled with their ability to craft targeted messaging and create high-impact content, positioned us for success from day one. From channel and partner marketing to premium content development, their strategic insights and execution were invaluable in driving our rapid growth.
Steve Francesco
Co-Founder and CEO

#2 - Create sub-brands to expand your business

 One of our legacy clients wanted to expand their business into an entirely new space. We created an innovative sub-brand which led to a diversified and incremental growth of $11+ Million in target revenues. This was our game plan:

  • Brand positioning, developed and launched the a sub-brand with a revamped website tailored for commercial clients, positioning client for entry into new markets and establishing a distinct identity separate from their residential and retail operations targeting their current customer base
  • Lead generation, sales enablement and thought leadership content development: implemented targeted multi-channel lead generation campaigns (LinkedIn outreach, email marketing, etc.) to drive commercial prospects
  • SEO & performance tracking: integrated SEO best practices across websites and implemented performance tracking for ongoing optimization
  • Launched an internal communications plan to align all employees with the new sub-brand and its purpose, ensuring consistent messaging and engagement across the company
Monique and her team at OnDemandCMO proposed entering the commercial market years ago. When we were ready, they simplified the process, thought through every detail, and executed a plan that was both practical and actionable. By creating the ACS Direct sub-brand and launching a separate website for commercial clients, they positioned us for entry into new markets while maintaining a distinct identity from our residential and retail operations. Their expertise in lead generation, sales enablement, and thought leadership content development also opened up new revenue streams and set the stage for diversified growth. OnDemandCMO is more than just a marketing agency—they’re a true partner that delivers results.
Dave Scalfani
SVP of Corporate Accounts and Support Ops, ACS

#3 - Accelerate Your Acquisition Value

We strategically repositioned a mid-market tech services firm, accelerating its acquisition value, with a 4X growth in its reach, followers, and engagement, resulting in a positive impact to domestic sales growthimpressing their new holding company. How’d we do it?

  • Brand positioning & messaging: Created a strategic messaging framework that positioned client as a leader in nearshore software development across the Americas
  • Content creation & sales enablement: Produced high-impact content, including a targeted LinkedIn newsletter, eBooks, white papers, and infographics that simplified the client’s processes, making them more accessible to potential clients and increasing their time-to-market and time-to-money
  • ABM-based strategy in multi-channels for lead generation & social media engagement. Launched a multi-phase LinkedIn ad campaign paired with dedicated landing pages, social media engagement, and retargeting, which significantly boosted brand visibility and captured a high volume of qualified leads
  • Recruitment and culture campaign: created video testimonials and a recruitment campaign showcasing client’s unique company culture. By featuring real developers in action, positioning client as an employer of choice, helping them attract top-tier talent in the software development industry
Monique and her team have been invaluable partners in our growth journey at number8. They understand our vision and consistently help us communicate it in a way that resonates with both prospects and clients. From strategic content creation to multi-channel engagement, their work has elevated our brand and positioned us as leaders in nearshore software development. The recruitment campaigns have been especially impactful, helping us attract top-tier talent while showcasing the unique culture we've built. We couldn’t have asked for a better partnership.
Oliver Ray
CEO & Managing Director

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