If I asked you to tell me about your best friend, how would you do it? Would you use a PowerPoint presentation with slides of bullet points, or would you tell me stories of long talks and adventures and other shared moments? Obviously, the first option is silly and you would never use it to […]

B2C marketers moved from a feature marketing approach to an emotional marketing approach a long long time ago. B2C marketers understand that they can sell more products if they package them inside an emotional appeal, rather than if they just list the features of the products. Despite the success this tactic has had in the […]

We’ve all heard that content is king, but for many marketers the difficulty in content marketing is in creating all that content. Enter journalists: Journalists are content creation professionals, trained to churn out reams of quality content on tight deadlines. Here’s why you should hire journalists for your content marketing and what to look for […]