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Tag: storytelling; B2B; Intel; GE: HSBC; iQ project

Home > storytelling; B2B; Intel; GE: HSBC; iQ project
7
Aug

Why B2B marketers should embrace storytelling

Remember the children’s story of The Three Little Pigs? I’ll bet even if you haven’t heard it in 20 years, you know it and can recall the moral too. It’s such a simple story, but it really gets the point across about not taking shortcuts in your work. Virtues have been “marketed” through stories like […]

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