Customers crave sales, but they also crave stories. How you frame your commodity, brand, and business is just as important as its price points. But, no matter how compelling, is there such a thing as too much content? Content is king, and today there are myriad channels on which you can share your company’s story […]

If I asked you to tell me about your best friend, how would you do it? Would you use a PowerPoint presentation with slides of bullet points? Or, would you tell me stories of long talks and adventures and other shared moments?  Obviously, the first option is ridiculous and you would never use it to […]