When it comes to content creation, you’ve probably heard the old maxim “COPE—Create Once, Publish Everywhere.” The COPE method maximizes your content’s usefulness and ensures it will reach the most people. The best way to do this is by writing your story, and then sharing it in different forms. This is content creation for […]

I recently had the opportunity to hear from Sree Sreenivasan, the newly minted Chief Digital Officer for the Metropolitan Museum of Art, about how he and his team at The Met use social media. When it comes to digital, Sreenivasan and his team are killing it, (they just won a Webby Award for their awesome […]