I don’t want to give you visions of your 5th grade math teacher right now, but when it comes to your search engine optimization (SEO) strategy, you have to check your work. Validating your SEO strategy is important, because time passes. Your digital presence evolves, the market evolves, and your content changes to reflect all of […]

Paid Search Marketing Versus Search Engine Optimization If you’ve been online sometime in the past five years, you’ve at least heard the term SEO. Most of you recognize this to refer to Search Engine Optimization, what you do to your websites to make them rank better in Google. This is now understood to be a […]

by Steve Facini In addition to their normal responsibilities of managing client portfolios, navigating a complex regulatory environment and trying to figure out where the economy and stock markets are headed, Financial Advisors sometimes feel that they should also be experts in digital marketing.   Though the basic tenets of marketing remain the same – developing […]