How many times have you visited a website in hopes of communicating with a company directly to ask a specific question, only to be stymied by continued redirection to a FAQ page or a where’s-Waldo search for the “Contact Us” button? These kinds of experiences are all too common, and they don’t encourage consumer trust or […]

A big Thank You to those that participated in our survey! You’ve told us that email marketing is a big pain point for you all, coming in even above content looking forward to 2017. Therefore, I’m going to share my top three tips to increase the ROI you are getting on your email campaigns and […]

When marketing a product or corporate brand, you need to identify your different audiences, segment them and craft messages for them. These things also apply to job hunting—which is really nothing more than a sales process, except your selling your own qualifications and skills instead of a company’s product or service. Here’s how to use […]