When was the last time you accessed Facebook on your laptop or PC? According to the most recent data available on Facebook’s user habits, the odds are that it wasn’t very recently. This data confirms that, in fact, a full 92% of Facebook’s 1.71 billion active users access the site via their smartphones. The […]

Social media can be a marketer’s best friend, but do you know how to leverage it for lead generation? Building awareness and having conversations are critical components of social media marketing, but alone, they are not enough. Acquiring leads from and crediting leads to social media is just as important, if not more. After all, […]