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13
Aug

Is There Such a Thing as Too Much Content?

Customers crave sales, but they also crave stories. How you frame your commodity, brand, and business is just as important as its price points. But, no matter how compelling, is there such a thing as too much content? Content is king, and today there are myriad channels on which you can share your company’s story […]

1
Mar

Ghostwriting for Your Clients: How to Get Their Style

Ghostwriting has become an increasingly popular form of copywriting, especially common in business blog writing. How do ghostwriters take on the attributed company’s voice, and what steps should be taken to ensure a cohesive, authentic product for the client? Below we explore the art of ghostwriting and tips for success for all who engage in […]

18
Sep

The content marketing pyramid

I want to talk to you today about a pyramid scheme — the content marketing pyramid to my exact. Just like the food pyramid helps you categorize your food and know how much of each type you should consume, the content marketing pyramid is a great way to help you create your content.   The […]

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