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Tag: Consumers

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8
Oct

Consumers and Identity: How a Product can become a Symbol

There are many things that define who we are. Some aspects of our identity are inherited: place of birth, ethnicity, country of origin, etc. Others are chosen: professions, belief systems, friends. In this second category, the products we choose are an important (though rarely acknowledged) factor. The truth is that our choices as consumers aren’t […]

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