There are two truths to premium content: there is nothing harder for marketers than crafting it, and it’s also the key that unlocks the greatest rewards. The flow of content should be three things: consistent, inventive, and high-quality. How hard could it be?   The hard truth is…it’s not easy, but also consider how enriching […]

When you head to the grocery store, buying organic may cost you a little extra — but when it comes to marketing, this is an affordable strategy that pays dividends for years to come. Investing time and energy in developing an organic marketing strategy is one of the most important steps you can take to […]

What makes your business unique is the key to its success. If your industry is like most, you and your competitors may all offer fairly similar products. Sure, there are various technical differences, but if you’re a baker, what makes your bread different from the baker across the street? If you’re a college, what makes […]

Story branding requires connecting with a customer on a personal level. Famed author Maya Angelou once said, “They will forget what you said. They will forget what you did. But they will never forget how you made them feel.” When we create content and illuminate a brand, we mustn’t forget that we are doing more […]

Recently I had the pleasure of meeting and speaking with Dr. Pelè — bestselling author, musician, and Founder of VelocityJam™— on his podcast “Profitable Happiness.” In our discussion, we explore the importance of building clarity into your life and business, as well as sharing best practices, dispelling marketing myths, and so much more. Hope you […]

Companies and organizations are not the only entities that need strategic planning and branding—so do people. What if you are already leading a good life with a great career, and you are looking to take your game to the next level? Or perhaps you would like to tweak some things to be a little happier […]

On this blog, I’d discussed the value of branding and how it strengthens unifies your mission, ethos, and goals. But for all its unifying powers, how should your brand also make your company different? Standing out is not a bad thing, especially if you can make your brand singular and memorable. Below, I dive into […]