'Engagement in the Personal Fitness Industry I recently had the opportunity to sit down with Dwayne Wimmer, owner […]
brand messages
Discovering Your Brand DNA
'What does your brand stand for? Which values matter most to you? What do you care about, and […]
Explain it Like I am Five: Simplifying Your Brand Message
'I’ve been running into an all-too-common scenario at conferences and networking meetings: the death of the elevator pitch. […]