Engagement in the Personal Fitness Industry I recently had the opportunity to sit down with Dwayne Wimmer, owner and operator of Vertex Fitness in Bryn Mawr, Pennsylvania.  As a personal trainer and entrepreneur in the fitness industry, we discussed the method to his success in driving customer engagement and web traffic to his business pages. […]

What does your brand stand for? Which values matter most to you? What do you care about, and why do you do what you do? These may seem like odd questions in a consumer-driven market. But if you aren’t sure, your customers won’t be sure either. All of the marketing strategy in the world cannot […]

I’ve been running into an all-too-common scenario at conferences and networking meetings: the death of the elevator pitch. When asked what their business does, I see far too many people who don’t (or can’t) explain it in the time it would take an elevator to reach their floor. I hear the word “ummm”, “well,” and […]