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Discovering Your Brand DNA

What does your brand stand for? Which values matter most to you? What do you care about, and why do you do what you do? These may seem like odd questions in a consumer-driven market. But if you aren’t sure, your customers won’t be sure either. All of the marketing strategy in the world cannot […]


Explain it Like I am Five: Simplifying Your Brand Message

I’ve been running into an all-too-common scenario at conferences and networking meetings: the death of the elevator pitch. When asked what their business does, I see far too many people who don’t (or can’t) explain it in the time it would take an elevator to reach their floor. I hear the word “ummm”, “well,” and […]

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