In this series, we will feature a popular marketer, inspirational speaker, or small business owner every financial quarter, marking the four that make up a calendar year. We’ll share their savvy quotes, golden tips, and more ways to access the most sought-after tastemakers in the marketing world. To kick off Q2, meet writer and speaker […]

Engagement in the Personal Fitness Industry I recently had the opportunity to sit down with Dwayne Wimmer, owner and operator of Vertex Fitness in Bryn Mawr, Pennsylvania.  As a personal trainer and entrepreneur in the fitness industry, we discussed the method to his success in driving customer engagement and web traffic to his business pages. […]

What does your brand stand for? Which values matter most to you? What do you care about, and why do you do what you do? These may seem like odd questions in a consumer-driven market. But if you aren’t sure, your customers won’t be sure either. All of the marketing strategy in the world cannot […]

I was recently asked to contribute a chapter to a book about finding business success. I felt honored to have my name printed alongside several brilliant businesswomen who had faced many of the same obstacles and challenges that I have as a business owner.  I chose to write my chapter about authenticity in marketing. I […]

A lot of very, very smart people are weighing in on where they think the future of content marketing is going, so I’ve rounded up my three favorite predictions for 2016. After seeing what the experts had to say and adding my own insights, a broad picture began to emerge: blogging and content marketing in […]

Earlier this week I sat down with my good friend and mentor, Ken Mandelbaum to discuss what it means to be an authentic leader in the workplace. Ken has 35 years experience as Chairman, CEO and owner of several large and successful businesses. He is also an award winning executive coach for C-suite executives and […]