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Consumers and Identity: How a Product can become a Symbol

There are many things that define who we are. Some aspects of our identity are inherited: place of birth, ethnicity, country of origin, etc. Others are chosen: professions, belief systems, friends. In this second category, the products we choose are an important (though rarely acknowledged) factor. The truth is that our choices as consumers aren’t […]


Taking Content Marketing to the Next Level

At ondemandCMO, we are all about helping brands tell their stories. How do we do this? One key aspect is content marketing. Content marketing has gone from a concept, to an unusual marketing technique, to the focus of the marketing world over the past century. Take a look at a few key events that have […]

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