There are many things that define who we are. Some aspects of our identity are inherited: place of birth, ethnicity, country of origin, etc. Others are chosen: professions, belief systems, friends. In this second category, the products we choose are an important (though rarely acknowledged) factor. The truth is that our choices as consumers aren’t […]

At ondemandCMO, we are all about helping brands tell their stories. How do we do this? One key aspect is content marketing. Content marketing has gone from a concept, to an unusual marketing technique, to the focus of the marketing world over the past century. Take a look at a few key events that have […]